These two books together do the very best job to ensure that an entrepreneur or salesperson with a services to offer starts right, and gets profitable quickly!
Start with THE SHORTCUT!
The Shortcut! - The Fastest route to Selling You and Your Services so that you earn more money than ever before!
This book is almost all cake, very little frosting. This book is nuts and bolts on what you must do to secure as many clients as you could possibly want. This book teaches you what to do when you do not have a client in front of you. This book teaches you how to ensure that you consistently keep earning more and more in your service based business.
Simply do what this book tells you to do, and watch the selling of your services greatly improve and your bank account steadily grow!
What others have said about “The Shortcut!”
This is actually as advertised. Quick Read but packed with valuable information. This indeed "The Shortcut". Brian not only shares his wealth of knowledge and experience. He also gives you insight on the kind of man he is. This book is something you should have on your desk or very close so you can reference it often until it becomes apart of you as a professional.
I love the practical application of sales principles this book provides. You don't just read it, you use it to get results! There are actionable items you execute as you read the book. This book is your business plan for successful selling. A must read for business owners or anyone who sells services.
This book is awesome! The book is a must read for anyone who is in sales and wants to improve. If you apply Brian’s principals, you will start selling your products/ services like a “superstar”. The book is an easy read, but is full of information. For instance, we have all heard that to sell better you need to have a good story, one that excites people and gives them enough information about how you can help them. Well, Brian shows you how to create your story in three easy steps. The first step is when someone asks you what you do for a living; Brian suggests that you should start off with, “You know how,” which should be a problem that your business solves. The problem that you introduce should sound like an easy to agree upon problem. Well from there Brian takes you through the whole process of creating your “superstar” story.
I had the opportunity to meet Brian and attend one of his training seminars. He is very passionate about selling! I highly recommend that If you ever have the opportunity to attend one of his seminars, to do so. If you cannot, then read this book, he packs a lot of energy and excitement in his book.
If you are ready to start earning its time to start learning! Brian K. McNeill has been equipping coaches, consultants and entrepreneurs for over 2 decades on the art of selling.
His training is simple to understand and results are almost IMMEDIATE. When you take a course with Brian K. McNeill you leave energized, entertained, empowered and equipped for your success.
Whether you take a simple class, for a specific topic or you join the group training to provide you with a strategic track to run on, you will gain knowledge that will put more money in your pocket if you follow up with action.
Check out this testimonial about Brian's Training: https://youtu.be/NoQmMk8cJOA
Brian K. McNeill
The World's Recognized Authority on Selling Services. Founder: Sell Thru Life
Brian K. McNeill Online (a subsidiary of Very Personal Sales Coaching) is the platform that allows those who are serious about their businesses sales to get training that will fit their currently lifestyle.
Group, Virtual and on-demand classes, courses and webinars, allow busy business owners to hone their skills around their business.